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The Bottomline Digital Powers the Rise of Satara Warriors with Sharad Kelkar as Brand Face
The Bottomline Digital Powers the Rise of Satara Warriors with Sharad Kelkar as Brand Face
The Bottomline Digital (TBL) is proud to be the creative force behind the branding and digital campaign of Satara Warriors, the electrifying cricket team representing Satara in Maharashtra’s local league. Led by brand ambassador Sharad Kelkar, the campaign brought together cinematic storytelling, high-energy visuals, and a deep connection to local pride.
TBL managed end-to-end execution — from team identity and jersey design to viral content, social media strategy, and influencer buzz. The campaign starred Sharad Kelkar as the face of the franchise, amplifying the team’s emotional and cultural relevance across Maharashtra.
The player lineup featured rising Indian talents like Rajvardhan Hangargekar, who brought serious firepower to the team’s cricketing arsenal. With each match and video, Satara Warriors became more than just a team — they became a symbol of regional strength, unity, and aspiration.
The campaign was executed in proud collaboration with Lokmat Media Group, one of Maharashtra’s largest media houses, helping us scale reach across digital and traditional platforms simultaneously. With targeted reels, professional photo shoots, motion graphics, and stadium branding, TBL ensured Satara Warriors dominated not just on the pitch — but across screens.
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